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Cover Story

Pet humanisation contributes to market size
The phenomenon of “few kids, more pets” has put South Korea at the forefront of the pet economy.
As the Korean pet market size increases year-on-year, pet-related industries, such as pet food,
veterinary care, and pet grooming, are becoming increasingly popular. As of February this year, the
number of pet-related businesses in Korea reached 40,000, of which about 10,000 are veterinary
and grooming businesses. According to the Korean Ministry of Agriculture, Food and Rural Affairs,
Korea’s pet industry market is estimated to expand to KRW 1.5 trillion (about HK$ 85.87 billion) by
2027. With the increasing diversification of consumer demand for pet food, the development of
specialised products for different breeds, ages and health conditions is also predicted to continue,
indicating the broad possibilities for the pet industry’s future.
The industry’s booming development mirrors the phenomenon of “pet humanisation”, whereby
pet owners regard their pets as family members. The owners’ commitment to their pets’ well-being
is no longer limited to basic life elements. Rather, it extends to high-quality food, professional
veterinary services, customised toys, advanced grooming treatments, professional training courses,
and more. Pet photography and pet staycations, which allow pets to participate more in human
activities, have become the latest in consumption trends among pet owners.

Owners’ investment in their pets drives industrial diversification
毛孩家長重金養寵 推動產業多元化 According to the Pet Consumption Survey by Ipsos, an independent market research organisation in
Hong Kong, a furry child in Hong Kong costs at least HK$680,000 in a lifetime on average. Among
根據香港獨立市場調查機構Ipsos的「寵物消費調查」，在香 pet owners, 53.4% spend $1,000 to $4,999 per month, 16% spend $5,000 to $9,999 per month,
and 7.4% spend more than $10,000 per month. Hong Kong pet owners are clearly very generous
港，一個毛孩的一生需花費至少68萬港元，其中53.4%寵物主人 with their furry children. While the industrial chain is becoming increasingly complete, the potential
每月消費達1,000元至4,999元，有16%每月花費5,000元至 of the local pet economy remains evident.
9,999元，而每月花費超過$10,000元亦佔7.4%。可見，香港 In addition to investing in innovative and improved services to meet traditional needs, such as food,
的寵物主人對他們的毛孩相當大方，本地寵物經濟的市場潛力可 grooming, and training, pawrents (pet parents) are seeking out other services. Of course, they all
見一斑，而且產業鏈也愈來愈完整。 want their furry children to live longer and healthier lives. Therefore, pet medicine, healthcare,
nutritional supplements, and even insurance have all become fast-growing areas in recent years.
除了在食品、美容、訓練等傳統需求方面加入創新元素、提升 Hong Kong people love to travel, but local pawrents sometimes have to give up their travel plans to
品質外，家長們都希望毛孩能夠更加健康長久地生活，因此寵 take care of their furry kids. Pet travel services and pet-friendly hotels are springing up to allow
物醫療、保健、營養補充品，以至寵物保險都成為近年快速增 pawrents and their kids to travel together. Pet social platforms are appearing to make it easier for
長的領域。 pawrents to share adorable moments involving their furry children and exchange pawrenting
experiences. These platforms can also provide important avenues for pet industries to promote
港人熱愛旅遊，有時卻要為照顧毛孩而放棄旅行計劃，因此有愈 products and offer advice on pet health and ownership.
來愈多人希望能夠帶着寵物一起旅行，寵物旅遊服務、寵物友好 The smart petcare industry meets pets’ emotional demands
酒店等業務便應運而生。家長們亦有展示自己的寵物、交流飼養 The pet industry continues to segment to meet diverse growing needs. As young people are the
經驗和尋找資訊的需求，寵物社交平台便能滿足這些需求，並為 main consumers of pet-related products, and their needs for technological applications are
相關企業提供例如合作推廣寵物用品、提供寵物健康和飼養建議 being continuously upgraded, the industry has entered an era of smart transformation.
等創造收入的機會。 Currently, mainstream smart pet products focus on pets’ physiological needs to satisfy pet
owners’ demands for smart and convenient pet keeping. These products include smart water
dispensers, smart feeders, smart positioning devices, and smart cat litter boxes.
注重寵物精神需求 行業走向智能化 However, as busy young pawrents frequently have limited spare time to accompany their furry
children, the market has recently seen the emergence of intelligent pet companion robots.
寵物行業不斷細分，朝着多樣化發展。同時，隨着年輕一代成為 These robots play with pets and monitor their dynamics, helping pawrents to satisfy their
寵物消費主力軍，對科技應用的要求不斷升級，行業進入智能化 children’s emotional needs. Such technology is expected to become a mainstream
development trend in the future.
發展時代。目前主流寵物智能用品主要聚焦寵物底層生理需求，
包括智能飲水機、智能餵食器、智能定位設備、智能貓砂盆等，
滿足了寵物主智能養寵、便捷養寵的訴求。
不過，隨着工作繁忙的年輕寵物主數量愈來愈多，他們陪伴寵物
的時間也較少，難以滿足寵物的精神需求。因此，近年市場出現
了陪伴寵物玩耍與監控寵物動態的智慧伴寵機器人，料在未來成
為主流發展趨勢。

ᛇڎધ౜ 23 DPEF ቡᛘϤʫ࢙